Marta Arsovska Tomovska is the Director of the Public Administration Reform team in the Office of the Prime Minister of Serbia. Previously, she was Macedonian Minister for ICT and Public Administration, and a C-level executive in several companies in the IT and telecommunication industry. She is considered to be one of the pioneers of the internet access in the Western Balkans, leading one of the first Internet Service Providers and several cyber security initiatives. Marta is an Executive Board Member of the UN framework organization World Summit Awards, and is also serving other boards. Certified by the UN’s ITU for building national digital innovation ecosystems, she is now advising governments, organizations and corporations on digital transformation and innovation. BSc. in Electrical Engineering, MSc. in Economy and Computer Science, educated at Kellogg School of Management, Northwestern University, Marta is frequent panelist and speaker on the most prestigious ICT conferences worldwide on topics such as digital transformation, innovation, and eGovernment.